Universal Habitat, a company that specializes in shower bases, has undergone a significant transformation with a new brand identity, thanks to the creative agency Cocogun. This rebrand comes as a result of a major setback in 2025 when a factory fire destroyed much of their stock and manufacturing capabilities. It's a pivotal moment for the company, marking a shift towards a more sustainable and innovative approach to manufacturing.
The new brand identity is a reflection of Universal Habitat's commitment to questioning traditional manufacturing practices and their impact on people and the planet. The company's CEO, Rebecca Lowery, emphasizes this point, stating, 'This is not just a rebrand or a cosmetic change. It is the result of thirty years spent questioning how manufacturing should work, what it costs people, and what it costs the planet.'
The decision to relocate and rebuild was a turning point for Universal Habitat. They chose to create a system that loops, breaking the cycle of extraction, waste, and harm. This new approach is evident in their product range, which includes eco shower trays made entirely from recycled plastic bottles. The company's commitment to sustainability and innovation is a refreshing change in an industry often criticized for its waste and disposable products.
Cocogun's brand director, Mollie Starr, describes the new identity as bold and provocative, aiming to make a statement. The design draws inspiration from the biosphere, a world long left by humans, overgrown and wild. This unique aesthetic, with its aerial landscapes and fluro gradients, creates a balance between clean precision and flashes of color, inviting consumers to choose better products.
The collaboration between Universal Habitat and Cocogun is a testament to the power of shared conviction. Chiquita King, Cocogun's co-founder and MD, praises the Universal Habitat team for their unwavering vision and dedication. This partnership has resulted in a joyful and successful collaboration, showcasing the potential for creativity to thrive when driven by a strong belief system.
This rebrand is not just about a new logo or website; it's a fundamental shift in how Universal Habitat operates and presents itself to the world. It's a bold move that challenges the status quo and sets a new standard for sustainability in the construction and bathroom industry. As the company embarks on this new journey, it will be fascinating to see how their innovative products and commitment to environmental responsibility shape the future of the industry.
