Could Apple be secretly following Samsung’s foldable playbook? It’s a question that’s sparking both excitement and debate in the tech world. While Apple has long been known for its innovation, recent reports suggest the company might be taking a page from Samsung’s book—literally. But here’s where it gets intriguing: Apple isn’t just eyeing Samsung’s book-style foldable design, like the Galaxy Z Fold; it’s also reportedly testing a clamshell-style foldable, similar to the Galaxy Z Flip or Moto Razr. And this is the part most people miss: While Apple’s first foldable, expected later this year, is likely to be a book-style device, the clamshell design could be a wildcard—one that’s far from guaranteed but could shake up the market if it happens.
Earlier this month, Bloomberg’s Mark Gurman revealed that Apple is exploring both foldable formats, with the so-called iPhone Fold already generating buzz. Now, a new report from MacRumors highlights a Weibo post by Fixed Focus Digital, claiming Apple has already tested clamshell-style hardware. The post, though brief, suggests Apple is dipping its toes into uncharted waters, though it’s unclear if this design will ever see the light of day. But here’s the controversial part: Is Apple truly innovating, or is it playing catch-up with Samsung? While some argue this move could diversify Apple’s lineup, others worry it might dilute the brand’s reputation for originality.
Gurman’s earlier reporting aligns with this narrative, noting that Apple’s clamshell plans hinge on the success of its first foldable. If the book-style device flops, the clamshell might never materialize. Meanwhile, Apple’s first foldable is expected to launch alongside the iPhone 18 Pro series later this year, with a potential flip-style iPhone arriving in 2027 or later—if at all.
So, what do you think? Is Apple making a smart strategic move by exploring foldables, or is it risking its identity by borrowing too heavily from Samsung? Let us know in the comments—this is one debate that’s just getting started.